Content Development

Don't write to impress and inform.
Write to persuade . . . and win!

Peter Piper picked a professional poet to populate his proposal program with powerful prose proven to persuade the persnickety purchasing people at his principal prized prospects.
— or —
Peter Piper used Sant's content services to win more proposals.

These sentences say the same thing - but which one communicates better? More to the point, which example reflects the complexity and structure of language in your business documents?

Objective, professional writing to enhance your proposals.

Writing proposals is a fact of life for most businesses - whether to win new contracts or simply to hold onto existing clients. But, few companies have the time or resources to develop proposal libraries that set them apart. Also, many sales people and proposal writers are so “close” to their work it's hard for them to be objective regarding their own content.

That's where Sant can help. In addition to award-winning proposal software, we offer content services to help customers create text that motivates, persuades - and sells! Our experienced writers can review your existing content and recommend improvements. We can also write new persuasive text as a stand-alone project or to incorporate in your Sant Suite software.

Writing that works. Writing that wins!

You work hard to provide great products and services and build a competitive organization. With all you invest in your business, it's important to tell your customers precisely how you can help them. Sant writers have years of practical experience writing winning sales proposals - to every conceivable type of customer. We understand the art of persuasive writing and can help you create client-focused sales documents that position your company and product offerings in the most favorable light.

Sant offers content services to meet your specific needs

Every writing project is unique. Our content services are tailored and scalable to meet your needs - and your budget. Whether it's a full blown writing project, a refinement of existing text, or a simple review and recommendation, we work with your team to enhance the quality of your proposals and sales documents.

• Proposal Reviews: Sant can review your sample proposals and sales letters. Using metric tools, we rate your documents for readability and persuasiveness, tell you what you're doing well, and suggest specific areas for improvement.
• Editing Services: If you have a substantial database in place, but want to ensure it's as good as it can be, our writers can edit your documents with an objective eye. We refine your content to make sure your proposals accurately convey the information and messages you intend to send to your clients.
• Database Launch: Many clients who use ProposalMaster and RFPMaster also ask us to help populate their content databases. From strategically focused projects that get you up-and-running, to complete libraries of persuasive text, Sant helps you get the quickest return from your investment in proposal automation software.
• General Writing Projects: Outsourced writing services provide an effective alternative to get your important projects done on time and on budget. Good content - writing that persuades and sells - takes time and effort. With our project managers and writers at your disposal, you can keep your sales team focused on selling while we focus on writing.

Build stronger client relationships and win more business with writing that shows you care.