Qvidian's Glossary of Sales Terminology & Tech Jargon
Never get stumped by a Sales or Technology buzzword ever again.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Computing that relies on using resources delivered as a service over the Internet, thereby allowing instant access to applications or software programs that are loaded somewhere besides the computer from which they are being accessed.
Cloud-based Sales Applications:
A type of hosted software designed specifically to help the user complete sales tasks.
CRM (Customer Relationship Management):
A business strategy with outcomes that optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM technologies should enable greater customer insight, increased customer access, more-effective interactions, and integration throughout all customer channels and back-office enterprise functions.*
Dynamic Business Rules™:
Rules that leverage CRM data to create customized Playbooks for the user. For example, if a salesforce.com opportunity contains a “competitor” field, the Playbook can serve-up relevant content, coaching, and expertise tailored to the competitor for this deal.
This term means, “when needed or required.” With cloud computing, the user has immediate access to data stored in remote locations and can titrate resources up and down almost immediately, as desired.
The ability to see a holistic view of all deals or opportunities throughout each stage of a company’s sales process. The greater the accuracy of data at each stage, the greater the visibility of the pipeline for sales leaders.
Software that enables an organization to create a library or repository containing the best content that can be used for responding to Requests for Proposals (RFPs). RFP software allows a seller to quickly search or browse for the best answers to the questions in a RFP and to easily respond to the RFP using that content.
Round Trip™ CRM Integration:
Leverages the data stored in the CRM system about each lead, opportunity or account associated with the Sales Playbook to dynamically recommend the best playbooks, plays and content to successfully move the sales situation forward.
When key plays or stages are completed for each selling situation, the Round Trip™ integration updates the CRM with data to reflect the completed status of those items. Round Trip CRM Integration ensures the true status of deals is reflected in the CRM based upon real work that has been completed.
Software as a Service (SaaS) is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet.
The activities and stages associated with taking an opportunity from “nothing” to close.
The systems, activities, processes and information that support and promote knowledge-based sales interactions with clients and prospects. The responsibility of sales enablement is typically co-owned by the sales organization and other parts of the organization, including marketing, product development, human resources and others.
Sales Force Automation (SFA):
Automating the sales activities within an organization. A comprehensive SFA software solution provides functions such as contact and account management, workflow and approval processes, sales lead and opportunity tracking capabilities, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists and reporting capabilities.
Sales forecasts are future sales predictions based on activities and results from the past sales periods. They are predictions made by a sales organization of deals that are in the sales pipeline, their associated revenue and the period of time in which they will close.
The “how” of selling as a skill set. Sales methodology aligns to the customer buying decision process (orientation, objectives, analysis, discussion, initiation, evaluation & decision).
Sales Playbooks (Dynamic):
A traditional Sales Playbook is a step-by-step guide created by a company for sales representatives to follow during a sales process. Dynamic Sales Playbooks deliver an interactive experience to sales reps with automated guidance, information and sales best practices tailored to each individual selling situation. A dynamic Sales Playbook makes it easier for sales people to close more deals by streamlining sales complexity into a repeatable process.
Well-understood, generic steps (qualify, evaluate, develop, propose/contract, win) identified for selling, from initiation to close. As a process, it is measurable and improvable.
The alignment of sales and marketing to make both teams stronger and more effective.
The ratio of deals that have won in comparison to the total number of deals that have been created, including those that have been won and lost. Win rates are typically expressed as a percentage of revenue or a number of unique sales opportunities. Some organizations include deals in a ‘non decision’ status in calculations of win rates. Other organizations consider ‘non decision’ deal status as losses. Win rates are typically calculated (or reported) by percentage of revenue.
*Gartner, Inc. 2012
Cloud-based Sales Applications
CRM (Customer Relationship Management)
Dynamic Business Rules™
Round Trip™ CRM Integration
Sales Force Automation (SFA)
Sales Playbooks (Dynamic)