Sant Best-Practices White Papers

How to Write a Winning Proposal

In today's economy, sales people have to write more proposals, and better proposals, than ever before. As the industry has become more competitive and complex, customers have become both more confused and more demanding. As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, "Sounds good! Why don't you put that in writing for me?"

• Why do customers want proposals?
• What goes into a winning proposal?
• Tips for maximizing your win ratio

Download Complete White Paper

Seven Magic Questions: How to Improve Your Win Ratio by Selling Value Instead of Price

There are lots of consultative sales methods around. You may have been trained in one, or read a book about one, that you particularly like.

Each has its unique strengths and techniques. But they all have at least one thing in common. They try to get sales people to focus on what matters to the customer. You build sales momentum by demonstrating that you are delivering an important solution to an important problem. That is the essence of all these consultative methodologies.

To be able to create a client-centered solution - and to be able to write a client-centered proposal - there are seven questions you must be able to answer.

Download Complete White Paper

Success Keys for Proposal Automation

By using proposal automation software, you create consistent winning proposals in minutes. If you're thinking about automating your proposal process, here are ten critical success keys you should keep in mind. If you're not thinking about it...well, maybe you should.

Download Complete White Paper