Press Releases

Sales Effectiveness Webinar Hosted by Leading Experts from The Sant Corporation and the Yankee Group on October 26^th

Survey Results on Sales Effectiveness Trends to be Revealed

CINCINNATI; October 18, 2005... The Sant Corporation, a world leader in proposal and sales document automation software, today announces it will host the first in a series of webinars on sales effectiveness solutions on October 26^th at 11:00 a.m. ET. The webinar will be moderated by Dr. Tom Sant, founder of The Sant Corporation, and Sheryl Kingstone, of the Yankee Group, as they present recent Yankee Group survey findings and discuss new trends in sales effectiveness.

A new research study completed in Q3 2005 by the Yankee Group shows that growth-oriented companies are generating impressive results during the sales process with an increasing use of sales effectiveness strategies. Recognizing that sales is true “knowledge work,” these enterprises focus on helping their sales teams sell smarter. The result: they drive out waste and reinforce best practices throughout the sales organization, producing more wins in less time.

“Since the late 80's, billions of dollars and millions of hours have been invested into CRM systems to improve sales performance”, said Lewis Miller, President of The Sant Corporation. “However, with limited ROI resulting from these implementations, many companies are still searching for ways to increase sales effectiveness and demonstrate a more quantifiable benefit from their CRM investment. This webinar series will highlight approaches that have been proven to maximize productivity levels and increase overall sales.”

In future webinars, Dr. Sant will host experts who will provide strategies for gaining deeper insight into customer needs and objectives and insight on developing more persuasive presentations. The experts will also offer tactics for leveraging references for maximum effect, using pricing strategies to overcome buyer resistance, and increasing win rates by writing more effective proposals.

To register for this free event and for more information on future sales effectiveness webinars, visit www.santcorp.com.

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that improves sales effectiveness. We help companies who provide value-based solutions win more business by accelerating the production of persuasive proposals, RFP responses, presentations, and related documents.

Sant is a privately-held corporation headquartered in Cincinnati, Ohio, and has sales offices in North America, the United Kingdom, and Australia. For more information, please visit www.santcorp.com.