Press Releases

Dr. Tom Sant to Host Webinar Titled The Language of Success

CINCINNATI; March 11, 2008... The Sant Corporation, a world leader in proposal and sales document automation software, today announces the release of its latest on-demand webinar in a series focused on wining complex sales through effective communication techniques. Moderated by Dr. Tom Sant, founder of The Sant Corporation, this webinar demonstrates how to increase written communication clarity by eliminating ineffective language.

Tom Sant, an internationally recognized expert on business communication, provides research and examples from his book The Language of Success to assist you in writing clearly, concisely, and effectively in your own voice.

“The most important thing you can do in a proposal is to speak and write in a natural, clear voice as concisely as possible.” said Tom in a recent discussion on avoiding problems in business communication. “Remember that you are an expert in your own field, you have good information to share that may solve a major problem for your client, and your audience wants to understand it. You don’t need to impress anybody. You just need to communicate.”

Attend this free webinar and learn:

• Four pseudo-languages that produce poor communication
• Five principles that lead to successful business writing
• Proven structure for winning proposals

To view this webinar on-demand and for more information on future sales effectiveness webinars, visit www.santcorp.com/best_practices/web_seminars.htm

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that improves sales effectiveness. We help companies who provide value-based solutions win more business by accelerating the production of persuasive proposals, RFP responses, presentations, and related documents.

Sant is a privately held corporation headquartered in Cincinnati, Ohio, and has operations in North America, the United Kingdom, Australia, and South Africa. For more information, please visit www.santcorp.com.