Press Releases

Sant Newsletter Wins Platinum MarCom Award

CINCINNATI; November 5, 2004... The Sant Corporation has been honored with a Platinum award from the 2004 MarCom Creative Awards Competition. Sant’s newsletter, Messages that Matter, received the award for outstanding writing in an electronic newsletter.

More than 25,000 people receive Messages that Matter in their email box every two weeks. The newsletter is designed to help individuals improve their business communication skills and proposal writing. Tom Sant, author of the best-selling book Persuasive Business Proposals and founder of The Sant Corporation, is the author of Messages that Matter.

“Our goal in developing the newsletter was to provide good value — something immediately useful that would pay back the time people spend in reading it,” said Tom Sant. “In exchange, we wanted to gain name recognition and establish our expertise in persuasive writing. It has accomplished that far beyond our expectations.”

Entries in the competition are judged by industry professionals who look for marketing campaigns that exceed a high standard of excellence and serve as a benchmark for the industry. The competition received 3,344 entries from companies around the globe. Approximately 15 percent of the entries were judged to be winners in their respective categories and received a platinum award.

“Our subscribers are very loyal to Messages that Matter because we deliver articles with practical advice, real-world examples, and a touch of humor,” said Brian Vass, Vice President of Marketing for Sant. “We consistently receive feedback from our subscribers that Messages that Matter is the only newsletter they read on a regular basis.”

Individuals can subscribe to Messages that Matter for no cost at www.santcorp.com/Subscribe.

About The Sant Corporation

The Sant Corporation is the leading provider of enterprise-strength tools for automatically generating proposals, sales letters, RFP responses, and sales presentations. The award-winning Sant Suite™ software is available for desktop, network, and Web installations. Sant’s mission is to help companies increase revenues by improving win ratios through the use of structure in proposals.

Sant software and services have been adopted by leaders in a variety of industries. Sant is a privately-held corporation headquartered in Cincinnati, Ohio, and has sales offices in North America, Australia, and the United Kingdom. For more information, please visit www.santcorp.com.