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Nation’s Foremost Proposal Expert & Best Selling Author Dr. Tom Sant to Keynote at 2006 APMP Conference

Dr. Sant to Present Best Practices for Delivering Value Propositions in Sales Proposals

CINCINNATI; April 27, 2006... The Sant Corporation, a world leader in proposal and sales document automation software, today announces Dr. Tom Sant, founder of The Sant Corporation, will deliver a keynote speech at the 17th Annual APMP Conference in New Orleans, LA, on May 25, 2006. Dr. Sant will highlight proven proposal strategies critical to winning business in today’s marketplace.

Dr. Sant is an APMP Fellow (Association of Proposal Management Professionals), a successful business leader, and an author of sales-oriented books. The Giants of Sales, released in March 2006, traces the "invention" of professional sales in the 20th century by featuring the four most influential figures and how their ideas impacted the industry. Persuasive Business Proposals, now in its second edition and featured by 8 book clubs, has been named one of the 30 best business books of the year. Dr. Sant was named one of the top 10 sales trainers in the world by Selling Power magazine.

Dr. Sant will address the importance of selling on value – establishing and communicating a positive impact on the customer's business and tying it to key differentiators. He will discuss strategies for delivering a persuasive message, even when the customer is uninterested in your value proposition. Drawing on more than 25 years' experience with commercial and government bids, Dr. Sant will use real-world examples to illustrate his remarks.

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that improves sales effectiveness. We help companies who provide value-based solutions win more business by accelerating the production of persuasive proposals, RFP responses, presentations, and related documents.

Sant is a privately-held corporation headquartered in Cincinnati, Ohio, and has sales offices in North America, the United Kingdom, and Australia. For more information, please visit www.santcorp.com.