Press Releases

First Research and The Sant Corporation Partner to Provide High-Quality Content for Sales Documents

Sant integrates Industry Intelligence into its on-demand sales document creation software

RALEIGH, NC and CINCINNATI; April 4, 2006... First Research Inc., the leading Industry Intelligence company, and The Sant Corporation, a world leader in proposal and sales document automation software, today announced the two companies have formed a strategic partnership. First Research Industry Intelligence has been integrated with Sant’s ProposalMaster^® On-Demand, a powerful sales force automation software application designed to produce winning sales proposals and documents quickly and easily. First Research Industry Intelligence provides strategic value and support to sales teams’ and customer-facing organizations targeting clients across multiple industries.

“Sales professionals must engage their prospects and customers throughout the sales cycle with quality information, services and products that solidify their value,” said Lewis Miller, president of The Sant Corporation. “By integrating Industry Intelligence from First Research with the ProposalMaster On-Demand solution, we provide our customers with a single-source to create effective sales documents and easy access to the insider information that will make those deliverables stand out from the competition.”

With the inclusion of First Research Industry Intelligence, sales professionals using Sant’s ProposalMaster On-Demand can demonstrate insight and understanding of their customers’ and prospects’ key business issues. Users can easily tailor content from 30 distinct industries. In addition, First Research provides ‘conversation starters’ and industry-specific questions to further engage decision makers throughout the sales cycle in discussions about the operations, strategies and financial aspects of their business and industry.

“Developing meaningful sales letters, proposals and RFPs that demonstrate a clear understanding of your clients’ needs is crucial to winning and retaining business,” said Bobby Martin, president and co-founder of First Research. “By partnering, First Research and Sant will give sales professionals the tools they need to efficiently and effectively create powerful sales documents that will positively impact their ability to build trust and further nurture customer relationships.”

About First Research

First Research is the leading Industry Intelligence company that helps sales teams perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume very quickly to better understand a prospect’s or client’s business issues. First Research updates each Industry Profile quarterly and pushes out Email Alerts to ensure content is both timely and top of mind. Customers include leading companies in banking, technology, telecommunications, business process outsourcing and professional services such as Bank of America, Merrill Lynch and Sprint. Used by more than 50,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that improves sales effectiveness. We help companies who provide value-based solutions win more business by accelerating the production of persuasive proposals, RFP responses, presentations, and related documents.

Sant is a privately-held corporation headquartered in Cincinnati, Ohio, and has sales offices in North America, the United Kingdom, and Australia. For more information, please visit www.santcorp.com.