Press Releases

Study Finds Win Rates Increase 25 Percent with Sant Software

Customer Survey Quantifies the Impact of Automating Sales Documents with Sant Suite^TM Software

CINCINNATI; November 29, 2005... The Sant Corporation, a world leader in proposal and sales document automation software, today announces the results of its global customer satisfaction survey. The August 2005 research reveals that companies implementing Sant Suite software realized an average productivity improvement of 37 percent with a win rate increase of 25 percent. The research also reveals data related to customer satisfaction, cross selling, technical support, and business outcomes.

The survey, representing 169 customers across six countries, was designed to measure customer satisfaction with The Sant Corporation and Sant Suite, their award-winning software application. These survey results assist Sant in the development of products, services, and programs to meet customer needs.

Respondents measuring productivity see improvements ranging from 20 to 80 percent with an average increase in user productivity of 37 percent. Respondents measuring win rate improvements experience increases of 10 to 60 percent. The average win rate improvement for the survey group is 25 percent. The following table lists the summary of improvements in productivity and win rate by industry:

In addition to improving productivity and win rates, 32 percent of the companies surveyed said Sant Suite has greatly assisted them in cross selling other products and services to their customers. Overall, Sant’s customer satisfaction rating is 82 percent.

The survey identified the key outcomes businesses wanted to attain as a result of implementing Sant Suite. The majority of Sant’s customers are either “very satisfied” or “satisfied” with Sant Suite’s ability to deliver on the following outcomes:

• Improve productivity (save time writing proposals)
• Increase win rates
• Deliver accurate, consistent sales documents
• Differentiate from the competition

“We are extremely pleased with the results our customers are experiencing using Sant Suite,” said Lewis Miller, President, The Sant Corporation. “We believe a successful implementation requires a blend of persuasive content, process automation, and superior technology. Sant is the only vendor in the sales effectiveness marketplace with expertise in each of these areas.”

“The results from Sant’s customer survey are in direct alignment with the results from my 2005 sales effectiveness technology survey,” said Sheryl Kingstone, Program Manager, Customer-Centric Strategies, the Yankee Group. “According to my research, the top objective of sales executives in the upcoming year is to increase win rates; however, most sales automation systems have little impact on win rates. I am very pleased to see Sant’s customers are improving the effectiveness of their sales organizations by significantly increasing win rates.”

About The Sant Corporation

The Sant Corporation is a provider of proven software and expertise that improves sales effectiveness. We help companies who provide value-based solutions win more business by accelerating the production of persuasive proposals, RFP responses, presentations, and related documents.

Sant is a privately-held corporation headquartered in Cincinnati, Ohio, and has sales offices in North America, the United Kingdom, and Australia. For more information, please visit www.santcorp.com.